Achieving the milestones that India has achieved in its 75-year journey since independence, software giant Google on Friday unveiled a vibrant online project from rich archives and artistic illustrations to tell the country’s story. Presented.
Nicknamed ‘India Ki Udaan’, the project executed by Google Arts & Culture celebrates the country’s achievements and is “based on the unwavering and immortal spirit of India over these last 75 years”.
The project was officially launched at a glittering event held at Sundar Nursery here in the presence of Union Minister of Culture and Tourism G Kishan Reddy and senior officials of the Ministry of Culture and Google.
As part of the nationwide celebrations, Google also announced its collaboration with the Ministry of Culture, which focuses on “accessing informational online content that reflects the contributions of Indians and the government’s year-long ‘Elixir of Freedom’ since 1947. The festival showcases India’s growth to support the ‘programme,” the search giant said in a statement.
It also announced that its popular Doodle4Google competition for 2022, based on ‘In the next 25 years, my India will be…’, is now open for entries for students of classes 1-10.
“The winners of this year’s Doodle4Google will see their artwork on the Google homepage in India on November 14th and win a college scholarship of Rs 5,00,000, a technical package of Rs 2,00,000 for their school/non-profit organization, recognition of achievement, Google Hardware, and fun Google collectibles.
Four group winners and 15 finalists will also win exciting prizes.”
In his address, Reddy urged the Google team to create a special doodle on ‘Har Ghar Tiranga’, which would encourage its employees and others to participate enthusiastically in the campaign.
In his speech, he also said that Google could help the culture ministry in digital mapping the boundaries of its over 3,000 centrally protected monuments, which would help in better monitoring of sites and checking encroachments.
He added that it can also help in digitization of rare archival material.
“Therefore, we urge the Google team to be a partner in the government’s transformational journey and promote India’s tourism destinations,” Reddy said.
The government later issued a statement saying that the event is a continuation of a decade-long partnership between the Ministry of Culture and Google. This joint venture was organized under the aegis of ‘Azadi Ka Amrit Mahotsav’.
Reddy said in the statement, “India today is in the midst of a digital, data and intermediation revolution. The digital revolution coupled with the ease of doing business has allowed common Indian citizens to avail services in a faceless, presence less and cashless manner “
“India has made data available to users at one of the lowest rates due to a proactive government policy that has ushered in competition in the telecom sector, and the arbitrage revolution has made India’s small businesses competitive and export-ready. The middlemen have been removed,” he said. ,
Google’s statement said, “On the completion of 75 years of India’s independence, Google today announced the launch of a series of special initiatives across its products and services, featuring content created specifically for the occasion and Will present the experiences to crores of Indians through anniversaries. Years.”
The centerpiece of its celebrations is a new online collection titled ‘India Ki Udaan’ which is available on the Google Arts and Culture website. The collection pays tribute to India’s rich cultural history and includes iconic moments from the past 75 years for people to live, experience and inspire.
Published in English and Hindi, it allows one to explore over 120 paintings and 21 stories created by 10 talented artists, along with exhibitions from various institutions across India – including the Ministry of Tourism, Museum of Art and Photography , Heritage Directorate of Indian Railways. , Indian Academy of Sciences and Dastkari Haat Committee.
“This initiative offers a unique view of India’s remarkable moments and allows people to discover some of the most memorable moments in India’s modern history, its iconic personalities, its proudest scientific and sporting achievements, and how women in India are in the world. This monument will continue to inspire people in India and across the world to expand the collection with a unique blend of creativity and artistry.”
Merging technologies and India’s rich cultural heritage, the new Google art and culture collection, ‘India Ki Udaan’ (literally translated as “India Takes Flight”), “The Unbreakable and Immortal Spirit of India in These Last 75 Years” based on,” Google said.
Google Arts and Culture Senior Program Manager Simon Rein told PTI that the ‘Udaan of India’ project “marries rich archival material with the artistic brilliance displayed by the artists”.
Physical representations of the new digital collection were also installed at the venue, along with kite-shaped digital screens, images with augmented reality experiences, and other tech-driven experiences.
In its 10th year in India, Google Arts & Culture has showcased the rich culture of India in many ways. Working with over 100 partners in India, it has taken India’s cultural heritage to people across the world.