Liverpool expands partnership with NFT fantasy sports startup Sorare

Liverpool expands partnership with NFT fantasy sports startup Sorare


The Liverpool card was introduced on stage in a 2021 deal and the new deal will see perks.

London:

Liverpool Football Club is deepening its relationship with the crypto world by expanding a partnership with French blockchain-based sports startup Sorare, the company said in a statement on Thursday.

Sorare, whose online fantasy sports games include the sale of licensed digital sports cards that players can use to build teams that compete against each other, said in a bid to create content and experiences for fans. There was an exclusive multi-year partnership with Liverpool.

Cards for the game are bought and traded as non-fungible tokens (NFTs), a type of crypto asset that records the ownership status of digital goods on the blockchain.

Sorare said the Liverpool card was introduced on stage in a 2021 deal and the new deal will offer rewards for winners of online games such as visits to Liverpool stadiums, match-day experiences, merchandise and video content.

Game-related collectibles proved to be a popular form of NFTs as the multi-billion dollar industry exploded in the digital asset market last year, though the frenzy has cooled in recent months.

According to market tracker CryptoSlam, the average selling price of Sorare NFT in August was $86.14, down from a peak of around $280 in March last year.

Britain’s gambling watchdog is investigating Sorare to determine whether his game is on par with gambling. A spokesman for Sorare said it was “not relevant” to the partnership with Liverpool.

The spokesperson added, “Sorare is confident that it does not offer any form of gambling, and this has been confirmed by expert legal opinion at every level since the company’s inception, including the signing of the new partnership.” included.”

Sorare says it has over 2 million users worldwide and partnerships with over 280 million sports organizations, including Major League Baseball in the United States and UK football clubs.

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

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Indian Lekhak

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