Shares of Delhi-based liquor maker – Radico Khaitan – surged 16 per cent to hit a record high of Rs 1,185.15 on the BSE, a day after it launched two new luxury alcoholic drinks Magic Moments Dazzle Vodka and Royal Ranthambore Heritage Collection – Royal. Whiskey tailored to its premiumization strategy.
Magic Moments Dazzle Vodka will be available in two variants, Magic Moments Dazzle Gold and Magic Moments Dazzle Vanilla. The mixture is prepared from the finest grains and passes through a 7-stage filtration system including carbon, silver, platinum and gold.
Whereas, Royal Ranthambore is crafted from various bespoke blended malt Scotch from different regions of Scotland. Radico Khaitan said in a press release that Scotch cereals are also mixed with whiskey to make it stand out.
Radico Khaitan said that both Magic Moments Dazzle and Royal Ranthambore will be available in select stores in Delhi, Karnataka, Uttar Pradesh, Goa, Maharashtra, Rajasthan and Haryana in the first phase of launch.
“Each launch is an expression of our constant endeavor to provide our consumers with the exclusivity of experiences that are reserved for the discerning. We are delighted to announce the launch of two of our most ambitious brands that we have been working on for the past three years. Were.” Amar Sinha, COO, Radico Khaitan said in a statement.
As of 12:38 pm, shares of Radcio Khaitan were trading 14.21 per cent higher at Rs 1,167.15, down 0.3 per cent from Nifty.