Google facing off on advertising business ahead of US Senate antitrust panel


At a hearing on Tuesday, Alphabet will be questioned by Google about its advertising business, with particular attention to whether it has misused its profits in online advertising.

Senator Mike Lee, a Republican and chairman of the opposition panel of the US Senate Judiciary Committee, is likely to press Google It is alleged that it is opaque in the pricing of advertising services, as its critics complain.

Lee expects to express concern that Google may have broken the US antitrust law, a source close to the panel said.

Tech giants created a series of purchases, including double click And Admob, To help make it a major player in online advertising. Google keeps a tight grip on each of the many stages between an advertiser viewing an ad and the website hosting it.

The panel heard from Don Harrison, who took over as Google’s head of corporate development, which oversees advertising partnerships with other companies in 2012.

Harrison, who testifies at a time when Google has few friends in Washington, would argue that the advertising technology ecosystem is crowded and competitive, Adventuress And Facebook Among Google’s powerful rivals, and that advertising tech fee has fallen.

It is also argued from Harrison that advertising is important for supporting free websites, including Google Search.

According to sources familiar with the case, the US Department of Justice is expected to file a lawsuit against Google.

Senator Amy Klobuchar, the committee’s top Democrat, has expressed support for the Justice Department’s investigation. Also on the panel are two other legislators who have raised questions about Google, Senator Josh Hawley, a Republican, and Richard Blumentahl, a Democrat.

Critics of Google say that it uses search to avoid its shopping, mapping and other services rather than giving neutral feedback. Others allege that it unfairly favors its services. Android.

© Thomson Reuters 2020


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