Google grilled over advertising business dominance by US Senate panel


Alphabet’s Google faced a bipartisan buzzing of tough questions about its advertising business at a hearing on Tuesday, with particular attention to whether it misused its dominance to drive profits in online advertising .

Senator Mike Lee, a Republican and chair of the US Senate Judiciary Committee’s antitrust panel Google’s Don Harrison, who testified remotely on the company’s dominance of interlocking businesses, which connects advertisers with newspapers, websites and other firms that want to host them.

“As the business has grown, so too have complaints that Google – which operates both advertising and buying platforms, and sells its own inventory through those platforms – caused a conflict of interest and Rigging or rigging online advertising techniques and auctions. Own interest, “Lee said.

She and others pressed Harrison on the advertiser’s complaints that Google was opaque about the advertisement, specifically where the ad publisher went and how much Google went.

Harrison, who took over as Google’s head of corporate development in 2012, argued that the advertising technology ecosystem was crowded and competitive, Adventuress And Facebook, AT&T, Comcast And others, among Google’s powerful rivals, and the price of placing an advertisement had fallen.

Tech giants created a series of purchases, including double click And Admob, To help make it a major player in online advertising.

Lee was concerned with Democrats like Senator Josh Hawley as well as Senators Amy Klobuchar, the top Democrats on the panel, and Democrats like Richard Blumentoth.

According to sources, the case was expected to be heard by President Donald Trump at the Justice Department, as a lawsuit against Google could be filed within weeks.

Blumental called the task of defending Google a “thank you” because of the many roles it played between buyers and sellers in online advertising.

“(It) actually seems unacceptable in the free market and in a free enterprise system. That’s why I expect there will be antitrust enforcement directed against Google,” he said.

Klobuchar, whose father was a journalist, expressed concern that newspapers did not receive enough revenue from advertisements placed on their websites due to Google’s dominance.

“I really don’t have personal complaints against these companies, like sometimes the president has expressed about various companies. I don’t,” he said. “I just want our capitalist system to work.”

While conservative bias is not covered by anti-legislation, Howley-backed Senator Lee questioned Harrison about Google’s threat to remove the conservative publication from its advertising, and some conservative commentators from making Google money Stop Youtube.

Google’s Harrison said the companies involved had violated policies, such as against placing ads next to racist or similar content.

© Thomson Reuters 2020


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