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To remove iconic Swiss mountain logo from Toblerone packaging, Twitter reacts



Swiss chocolate is considered one of the most popular in the world. Switzerland has so many delicious chocolate brands that are always on our radar whenever we travel. Toblerone, for example, is one of the leading and most widely recognized chocolate brands in the world. Its unique shape and iconic packaging is quite popular among chocolate lovers. According to recent reports, Toblerone is going to redesign its packaging and will remove the iconic Swiss mountain logo from it. wondering why? Read on to know more.

According to the parent company of Toblerone, Mondelez International, they plan to move production of the chocolate from Switzerland to Slovakia in July. This is because according to new Swiss laws, any food item marketed as ‘Made in Switzerland’ must source at least 80% of its ingredients from the country.

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Thus, according to Swiss media outlet, Ergauer Zeitung, the use of Swiss symbols such as the Swiss cross and national emblems will no longer be permitted. Therefore, Toblerone may have to redesign its packaging and drop the mountain that represents the famous Matterhorn in Switzerland.

Twitter users also reacted to the news shared by the chocolate brand. To keep an eye:

Read also: Thin peaks: Britons grumble as Toblerone chocolate shrinks

Interestingly, according to Mondelez, Toblerone was created in Switzerland in the year 1908 by Theodor Tobler and his cousin Emil Baumann. It is said that the chocolate’s iconic shape was also inspired by the Tobler’s mountainous homeland in the Matterhorn. “We will be relaunching the Toblerone packaging from this summer,” Livia Kolmitz, a spokeswoman for Mondelez, told Reuters, adding that the brand was ‘founded in Switzerland’.

What do you think of the Toblerone packaging redesign? Tell us in the comments.

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