Cricket Australia signs seven-year broadcast deal with Disney Star in India
Disney Star will broadcast all international matches as well as BBL and WBBL.© Instagram
Cricket Australia (CA) on Sunday said it has signed a seven-year deal with Disney Star to broadcast the country’s cricket matches in India, the sport’s biggest market in the world. As part of the deal starting in 2023-24, Disney Star will broadcast all international matches in India, along with the KFC Big Bash League and Weber Women’s Big Bash League.
Disney Star will replace Sony, which has owned the Australian rights from the 2017-18 season. According to CA, the channel’s reach will provide “enormous exposure” to Australian cricket and the board’s commercial partners in India.
CA said, “We are delighted to announce this new association with Disney Star from season 2023-24. Disney Star is synonymous with sport in India and we look forward to showcasing the excellent cricket played in Australia every summer. Looking forward to working with them.” CEO Nick Hawkley.
“The magnitude of this association is a testament to the enduring rivalry and respect that exists between the Australian and Indian teams, the excitement and popularity of the WBBL and the BBL, and the high regard Australian cricket has in India and global markets.
“There was significant interest in our rights and we are very grateful to our current rights holder, Sony, for their partnership that will continue throughout this season,” he added.
Disney Star also recently won the TV broadcast rights of the Indian Premier League till 2023-27.
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