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Adobe partners with Rare, other NFT marketplaces to tackle digital art piracy

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Adobe partnered with mainstream non-fungible token (NFT) marketplace Rarible and a few other popular NFT marketplaces to improve the authenticity of digital art created using Adobe’s Creative Cloud (CC) suite for artists to do their job Which includes Photoshop and Stock. . Adobe users can link their accounts to their social media profiles or crypto wallets. If they sell their art as NFTs, marketplaces will be able to show a digital certificate based on Adobe-verified credentials. These verified credentials will also be linked on Adobe’s online portfolio portal – Behance.

Adobe likes to call this feature ‘Content Credentials’ which will essentially capture identification data as an image is edited on Creative Cloud software and is stored as metadata. The feature is optional, and the company has launched a website where the credential metadata of images can be verified. The entire process is designed and streamlined to “combat misinformation with content characterized and verifiable truthfulness”. The feature is being rolled out in beta mode for Photoshop users first.

Two years ago, Adobe co-founded the Content Authenticity Initiative (CAI) to combat visual misinformation and protect creators through digital origins. Rare and a few other NFT markets such as KnownOrigin, OpenSea, and SuperRare join CAI to facilitate publicly visible content credential metadata. Over the years, the Content Authenticity Initiative has gathered over 375 members, including the BBC, Getty Images, Microsoft, Nikon and many more.

Through content credentials and CAI, NFT creators will have the option to host their work under a pseudonym, who can choose to display their online identities or cryptographic addresses associated with real social media profiles.

Will Allen, Adobe’s vice president in charge of Behance, noted that Adobe has no interest in creating its own NFT marketplace. “We’re really focused on enabling these creators to showcase their work. I think we can do particularly well and allow them to showcase their work and then go down these lanes.” You can do it wherever you want.”


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Shomick is a Senior Sub-Editor at Gadgets 360. As someone who has been examining the consumer tech space for the past four years, he has now focused on the crypto-verse. When currency values ​​aren’t turning in his head, you can find him in an intense five-a-side football match or grind the latest Destiny 2 weekly challenge on your Xbox. You can reach out to him for suggestions or queries at ShomikB@ndtv.com. more

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