Apple said on Wednesday that it would begin implementing a new privacy notification rule in the coming weeks that digital advertising firms such as Facebook have hurt their sales.
Apple stated that this notice would become mandatory when the iOS 14.5 operating system became available in the coming weeks, although it did not provide an exact date.
The one-time notice requires the app developer to seek user permission before tracking “activities on other companies’ apps and websites”. Experts in the digital advertising industry have stated that many users may decline permission due to the warning.
Apple announced the move last June, but said in September that it would delay changes to give digital advertisers time to adjust. Some developers are already displaying the notice on a voluntary basis.
Apple has stated that it is providing alternative advertising tools to developers before the change. A tool ad installation provides a way for advertisers to run ads, to see how many people have installed the app after an ad campaign without splitting the information on individual users. Another tool called private-click management gives advertisers a way to measure when a user clicks an ad inside an app and is taken to a web page, but without revealing the individual user’s data.
Although the tool is used by software developers, Apple on Wednesday added information about them in one of its privacy guides for consumers.
Facebook said in December that it planned to show pop-up notifications because it did not want Apple iPhone users to lose access to their apps.
© Thomson Reuters 2021
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