CES 2022: Sony to set up new electric vehicle company

Japan’s Sony Group will set up a new company for electric vehicles this spring, its president said, becoming the latest tech company to fuel its ambitions in a fast-growing market.

Sony’s president and president, Kenichiro Yoshida, made the remarks at the CES technology conference in the United States which was streamed online.

He said it would launch the new company Sony Mobility in the spring of 2022, through which it intends to explore entry into the electric vehicle market.

Sony has already announced a prototype vehicle that is being tested on public roads.

At the 2020 CES event, Sony said it would begin testing self-driving cars to enhance the company’s sensing and safety technologies.

Sony also unveiled an electric concept car at the event with 33 embedded sensors, including image sensors, and solid-state light detection and ranging (LiDAR) sensors.

The concept car, developed with the help of Bosch, Continental and other partners, also includes Sony’s in-car entertainment system with spatial audio technology.

© Thomson Reuters 2022

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