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Enter the Zuckerverse? Social media brainstorming with new names for Facebook

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Zuckerverse. Timesk. face plant.

Those are just a few of the suggestions being added based on online reports that Facebook is planning to rebrand itself with a new group name. The company declined to comment on the rumor or speculation, of course, but Twitterati had no problem.

Debate made a career out of weirdos ranging from sane to screwball.

“Meta” was one of the more cool trending suggestions, which reported Facebook’s alleged desire to assume a name that focuses on the Metaverse, a virtual environment where users can hang out.

Bookface, Facegram, Facetagram, Freeface, FreeTalk, World Changer.

On the Jungle side, Twitter user Dave Pell drew comparisons to musician Kanye West, who recently changed his name to “Ye”.

“It would be great if Facebook changed its name to this,” he said.

Several humorous suggestions reflected online speculation that the alleged rebrand was prompted by founder Mark Zuckerberg’s desire to make Facebook “cool” once again.

The platform has been abandoned by many younger users, who have moved to apps like Instagram, Snapchat and TikTok, and has become increasingly populated by older people.

“Teenage Wasteland”, suggested a wit.

“Old People’s App because that’s what we young people call it,” college student Vittoria Esteves told Reuters in Rome.

“Boomerville” suggested Marco, referring to the so-called Baby Boomers born in the years after World War II.

‘Streisand Effect’

The online naming feast was sparked by a report on the Verge tech site that a newly named group would act as a parent for all of the company’s brands, including Facebook, Instagram and WhatsApp, and focus on virtual and augmented reality.

According to the report, it is expected to be announced next week.

Although many of the suggestions reflected public concern about how the company handles user security and hate speech. Internal documents leaked by a whistleblower formed the basis of a US Senate hearing last week.

For example, “Fakebook”. Tracebook.

Others doubted whether the name change would be enough to tarnish the company’s reputation from increasing legal and regulatory scrutiny.

“It’s going to be a matter of the Barbra Streisand effect,” said Thomas van der Hoven, a 20-year-old student from Glasgow, referring to the phenomenon where the turbo-charged is inadvertently trying to stifle popular interest.

“So they’re going to try and change it, and then it’s just going to put the spotlight on the fact that they’re changing it. Why are they changing it?” she added. “So it’s probably going to spit back in their face at some point.”

© Thomson Reuters 2021


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