Instagram subscription feature spotted in India allows users to pay for exclusive content


Instagram recently began testing paid subscriptions with some content creators and influencers in the US, allowing them to charge their followers a monthly fee in exchange for exclusive content, live videos, stories, and a purple badge next to their username. allowed to show that they are subscribed. When they negotiate with the manufacturer. While the paid subscription feature is only available for certain content creators in the US, the feature is now seen in India with pricing tiers for subscription to certain content creators in the local currency.

As per the screenshot shared by Twitter user Salman Memon (@salman_memon_7), Instagram is showing the option to subscribe to select creator accounts. The subscription price is displayed in Rs. with different prices – Rs. 89, Rs. 440, and Rs. 890 per month. Gadgets 360 was able to access the subscription page on one of the manufacturer’s profiles, with the option to pay via in-app purchases on both Android and iOS. According to a report, the price of a paid subscription in the US will range from $0.99 (approximately Rs 74) to $99.99 (approximately Rs 7400) per month.

Users in India can now subscribe to certain content creators on Instagram

The app also shows a purple badge next to a username, and details what customers are entitled to get such as customer stories only, exclusive live videos with the customer badges already mentioned. At the moment, there is no way for creators to set up their account to receive paid subscriptions in India. “For now, subscriptions will only be available in the US, but we expect to make subscriptions available in more markets soon,” an Instagram spokesperson told Gadgets 360.

Meanwhile, rival TikTok recently revealed that the company was working on paid subscriptions, allowing creators to monetize their content on the video-sharing platform. This feature will complement the ability to tip creators on TikTok, while giving them the ability to earn a steady income. Microblogging service Twitter also introduced Super Followers last year, allowing users to interact with their followers on the service, including “behind-the-scenes” content, early previews, and subscriber-only conversations (for tweets). Sharing is allowed.


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