‘Made in India’ smartphone shipments grew 7 percent year-on-year (YoY) in the first quarter of 2022. Made in India smartphone shipments reached 48 million units in Q1 2022. The latest research reveals data from the Make in India service of Counterpoint’s technology market research firm. Oppo, which is the parent brand of Realme and OnePlus, led the ‘Made in India’ smartphone shipments with a growth of 22 per cent in the first quarter of 2022.
According to Counterpoint’s latest research report, ‘Made in India’ smartphone shipments have seen a growth of 7 percent in Q1 2022. Smartphone shipments in the market had crossed 48 million units.
Commenting on the local manufacturing ecosystem, Prachir Singh, Senior Research Analyst, said, “Smartphone manufacturing is on the rise in India. In 2021, shipments of ‘Made in India’ smartphones crossed 190 million units. The growing demand for smartphones in India as well as the growth in exports are the major reasons for the continued growth. There has also been support from various initiatives of the Government of India to increase local manufacturing.”
While the local smartphone manufacturing ecosystem remains resilient, due to the lack of global components, as per the report.
On the other hand, as mentioned above, Oppo has become the leader in Made in India smartphone shipments with a growth of 22 percent in the first quarter of 2022. Meanwhile, South Korean smartphone brand Samsung posted a 21 per cent year-on-year growth in the first quarter of 2022, second only to Oppo.
However, the report also noted that feature phone production declined by 41 per cent year-on-year in the first quarter of 2022. The reason for this is being said to be the falling demand for feature phones in the last few quarters. According to the report, Lava led the ‘Made in India’ feature phone shipments in this segment with a market share of 21 per cent in the first quarter of 2022.
This is followed by third-party EMS (Electronic Manufacturing Services) providers in the smartphone segment, which has captured 42 per cent market share in terms of local manufacturing, and saw a 4 per cent year-on-year growth in shipments in Q1 2022 as per the report Is.
India FIH ranked first among EMS provider in smartphone shipments in Q1 2022, followed by Dixon Technologies. While Flex, India FIH and Dixon Technologies led the feature phone segment among third-party EMS providers in the first quarter of 2022.
In addition, Counterpoint has also mentioned that the research firm is expecting a year-on-year growth of 4 per cent in terms of smartphone manufacturing in India in 2022.