The Squid Game – South Korean filmmaker Hwang Dong-hyuk’s global hit thriller series – is now Netflix’s biggest original series ever, the streaming service has announced. More than 111 million Netflix families watched the game Squid in the first 28 days after its September 17 release. With that, Squid Game surpassed Regency-era London romantic drama series Bridgerton’s record of 82 million viewers in January — and in the process, became the first Netflix series to cross the 100 million mark in the first four weeks. Netflix counts two minutes of any episode as one view.
Netflix has often come under criticism for its very comfortable methodology, especially with its original series that can run for several hours. The nine-episode Squid Game Season 1 has a total runtime of 8 hours and 12 minutes. Which is why Netflix co-CEO and chief content officer Ted Sarandos recently gave us a better glimpse behind its viewership. It turned out that the majority of Netflix subscribers were watching Bridgeton, Money Heist, Stranger Things and The Witcher all the way through to the end — in some cases, even a little bit of repeat viewing.
We don’t have that kind of data for squid games yet. The only data point we have outside of the 111 million Netflix members is that the South Korean series reached number one in 90 countries after its debut on Netflix’s daily “Top 10” list. Bridgerton did this in 83 markets. There is no doubt that the squid game is offered on Netflix with subtitles and dubs in over 30 languages, helping it to expand its reach beyond the markets in which exposure can usually be found. Although the squid game is not the first, just the biggest.
Before the Squid Game, the French mystery thriller led by Omar C. lupine It was Netflix’s biggest non-English-language original hit, attracting 76 million viewers in the first 28 days after its January release. The hit Spanish thriller series Money Heist has two slots – for Money Heist Seasons 3 and 4 – in Netflix’s Top 10 Most Popular Series Watch Time. (It’s been more than four weeks since Money Heist Season 5 was released, but Netflix has yet to give us its equivalent figure, unlike Squid Game). It will be interesting to see where Squid lands in terms of hours of game watching.
The Squid game has yet to be renewed for Season 2, but it all seems inevitable at this point.
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