Twitter acquired the newsletter publishing company Review for an undisclosed sum, to expand its business and give it to authors who distribute more features to their work on Twitter.
Revue’s service, which lets people manage newsletter publications and subscriptions, will continue to operate as a “standalone service” within Twitter, the company said on Tuesday The blog Declaration of Deals. Twitter will eliminate some of the service’s fees to encourage more people to create newspapers, and cut 5 percent on subscription revenue collected through the review.
Part of the review’s appeal to Twitter is that it can help expand business outside of advertising, which generates more than 85 percent of Twitter’s annual revenue, and some of the site’s more popular users from its followers Gives a way to make money.
Twitter executives wrote in the blog, “You can expect that audience-based demonetisation will be an area that we will continue to develop new ways to support.” Twitter has also confirmed that it is considering options for its own subscription service.
Email newsletters, an early form of web publishing, have made a comeback in recent years. This format has been adopted by traditional media companies as well as startups. The buzziest is called Substack, which provides a platform for freelance writers to send subscribers for free or paid. The most notable authors are Andrew Sullivan, former editor for the New Republic, and Matthew Tibby, Rolling Stone.
Revue’s six-man team, based in Utrecht, Netherlands, will join Twitter, stating that it will hire to expand the unit.
Twitter has made several acquisitions in recent months, mainly small startups to bring in their personnel. Since the beginning of December, Twitter has purchased social video app Squad, podcast company Breaker, and 50-person design firm Ueno.
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