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WhatsApp Business accounts getting new message rating feature, beta testing begins

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WhatsApp is reportedly working on a message rating feature for business accounts. This feature will allow users to rate messages from businesses to respond. The feature is reportedly rolling out to beta users on Android, and some iOS users have also mentioned seeing it. This message rating feature will allow users to rate a message in stars, with five stars being the maximum and one star being the lowest. As of now there is no option to give direct feedback on WhatsApp Business accounts.

WABetaInfo dug into the latest WhatsApp beta for Android 2.21.22.7 to see this new message rating feature. This feature has been enabled for beta users and previous beta users may also be able to take advantage of the feature. While many users on WhatsApp beta for Android are getting it, the feature tracker reported that some users are getting it on WhatsApp beta for iOS as well.

Message rating, tracker note, only works for WhatsApp Business accounts. Additionally, this feature is only available when you receive a message from business accounts. When you rate a message, WABetaInfo reports that WhatsApp can’t see its content and WhatsApp can’t see who rated that message because the feedback is anonymous. The feature reportedly does not break the end-to-end encryption of the message, and hence rated messages remain invisible to WhatsApp’s eyes.

While WhatsApp and business accounts can see general feedback about messages sent from business, they won’t be able to see who rated them. In its rating alerts, WhatsApp notes that these ratings help businesses improve their messages to customers.

To rate a received message in a WhatsApp Business chat – Tap and hold the message to open the dialog box. Previously, to mark some inappropriate messages as spam, a ‘report’ option appeared along with ‘copy’. Now a new ‘rate’ option has also been added for beta users.

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Tasneem Akolawala is a senior reporter for Gadgets 360. His reporting expertise includes smartphones, wearables, apps, social media, and the tech industry as a whole. She reports out of Mumbai, and also writes about the ups and downs in the Indian telecom sector. Tasneema can be reached on Twitter at @MuteRiot, and leads, tips and releases can be sent to tasneema@ndtv.com. more

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