WhatsApp gets highest monthly active users in India in 2020, Facebook LED download: App Annie

According to mobile analytics firm App Annie, WhatsApp has emerged as the top app by 2020 with the most monthly active users in India. This may change in 2021 as users are moving away from WhatsApp due to privacy concerns, but in a lock down by 2020, WhatsApp took center stage. The instant messaging app also overtook major social apps including Facebook and Instagram in terms of users’ attention, with users spending 21.3 hours per month on average.

However, Telegram, which competes fiercely against WhatsApp, led the chart of the top breakout social apps in the country. Telegram has now crossed 500 million monthly users by adding 25 million new users in just three days after the WhatsApp controversy started.

Other apps, including YouTube and the MX player, also saw an increase in time spent in the country as people stayed indoors for months due to a coronovirus outbreak.

Details available in the State of Mobile 2021 report by App Annie showed that the average monthly time per user on WhatsApp in India increased 23.87 percent from 17.8 hours in 2020. Facebook’s native app also saw a boom and spent an average of 17.1 hours monthly in the country every month. Similarly, the time spent on Truecaller in the country increased from 3.1 hours to 4.6 hours.

Tickcock, which was banned by the government at the end of June, also saw an increase in the average time spent in the country. According to App Annie, the short video app saw a 29.27 percent increase in the country in an average time of 10.6 hours in 2020, despite a nationwide ban.

WhatsApp, Facebook, Truecaller, Facebook Messenger, and Amazon were the top five apps in the country, with most monthly active users.

WhatsApp, Facebook, and Truecaller were the top three apps in India in 2020 with the most monthly active users.
Photo courtesy: App Annie

Telegram tops the list of leading social media apps in terms of monthly active users, followed by WhatsApp, Instagram, MX TalkTalk and Moj.

However, Facebook, WhatsApp, Snack Video, Instagram and Tiktok have become the top downloaded apps in the country according to reports. On the other hand, Ludo King, Carrom Pool, Hunter Assassin, Free Fire and Bubble Shooter Ileone came as the top five downloaded games among Indian users.

Developed by the Indian publisher Gametian, Ludo King emerged as the top game in the country, followed by PUBG Mobile, Free Fire, Candy Crush Saga and Carrom Pool. Titles such as Free Fire, PUBG Mobile, Ludo King, and Call of Duty: Mobile received most of the time of Indian users in 2020.

As the government imposed a lockdown, a large number of mobile phone users started switching to video streaming apps. App Annie’s report has seen a lot of this trend as the average monthly time spent on YouTube in the country is 26.4 hours per month. This was up from 21.4 hours in 2019. Apps including MX players, Netflix and Amazon Prime Video also saw an increase in time spent in the country.

MX Player emerged as the leading video streaming app in the time share, followed by Netflix, Amazon Prime Video, Airtel TV and VTV.

App Annie also saw an increase in mobile commerce apps in 2020. Notably, in India, Flipkart spent the most average time on mobile commerce apps, followed by Amazon, Olex, BigBasket and Ajio. One of the reasons may be the lockdown that pushed many Indians towards online grocery shopping.

The forced lockdown due to the epidemic also resulted in the success of online education applications, with Google Classroom emerging as the most downloaded education app in the country. Vedantu, Tips, Dubtan, and DIKSA for File Transfer 2020 were the following top downloaded education apps in the Indian market.

We were not just using apps until 2020, also increased spending on apps with Tinder, Disney + Hotstar, Google One, Truecaller in 2020, and Netflix emerged as the leading app to attract money from its users in India. On the other hand, Free Fire, PUBG Mobile, Coin Master, Teen Patty and Clash of Clans were the top consumer spending games in the country.

The report also reported that the country had over 24.27 billion mobile apps downloaded from the App Store in 2020, including Apple’s App Store and Google Play. This is 11.13 percent of the 218 billion app downloads reported globally.

Total consumer spending on apps in the country is $ 500 million (approximately Rs. 3,652 crore). Indian smartphone users also spent more than 650.66 billion hours on apps in a year.


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