The head of the forum said that the YouTube shorts – quick clip from the video-sharing website meant competing with Tickcock.
Susan Wozski explained the feature in a note keeping the 2021 priorities.
“So far, the video in our new shorts player – which helps people around the world watch short videos on YouTube – is receiving an impressive $ 200 million view!” he said.
“We are eager to expand shorts into more markets this year.”
Google’s subsidiary YouTube unveiled the shorts in mid-September, describing the video as “a new way to express yourself in 15 seconds or less”.
This feature, directly integrated into the existing YouTube interface, is currently only available as part of development work in India.
The new format is seen as Google competing with Gen Z-preferred Ticketcock, which currently has 700 million users worldwide.
Former President Donald Trump threatened to ban Tiktok, owned by Chinese conglomerate BiteDance, in the United States, accusing him of espionage on behalf of Beijing.
Facebook-owned Instagram responded to Tiktok’s popularity last August with its own short video format called Reels.
And in November, Snapchat launched Spotlight, a public feed of user-produced content.