- Stars such as Leonardo, Sacha Baron have expressed support for the freeze
- The protest aims to create pressure to fight hate and disruption from Facebook
- Katy Perry and Michael B. Jordan are also part of the protest
Celebrities, including Kim Kardashian, will not post on Instagram or Facebook Wednesday for 24 hours to pressure the world’s largest social media firm to fight hate and disinformation. Stars such as Leonardo DiCaprio, Sacha Baron Cohen, Katy Perry and Michael B. Jordan have voiced support for Freese, organized by Facebook’s call-making coalition “Stop Hate for Profit”, which owns Instagram, which is about to change. Kardashian was posted on Instagram by 188 million followers, “I can’t keep quiet to destroy and divide these platforms, unless these platforms allow hate spread, propaganda and misinformation.”
Actress Carey Washington, best known for her role in the drama series Scandal, Posted: “It is up to Facebook and other social platforms to prevent the amplification of hate and undermining democracy.”
Facebook has come under heavy pressure from activists, governments and companies advertising on its platform to take strict action on promoting discrimination, hatred or violence.
The company has also pointed to its efforts to remove accounts linked to extremist groups and its moves to fight misinformation ahead of the November 3 US presidential election.
Facebook was severely criticized for dealing with the 2016 presidential election after it failed to prevent disunity from Russian factions, which spread conspiracy theories and in some cases discouraged voting.
The Stop Hate for the Profit Collective, which held Wednesday’s freeze, including the Anti-Defamation League and NAACP, was a push for advertisers to boycott the platform.
By July, around 1,000 advertisers had joined, including VW and Adidas. Facebook registered a quarterly profit of $ 5.2 billion in late July despite protests.
Facebook chief executive Mark Zuckerberg met with coalition organizers in July, but vowed to continue the ad boycott, saying the social media giants had failed to deal with the hateful content.
In a statement on Wednesday’s freeze, the Anti-Defamation League said “members of the public, corporations, nonprofits and socially affected are expected to join the effort.”
The collective, made up of nine associations, has demanded that Facebook increase the resources it puts into fighting online hate and disintegration.
(Except for the headline, this story has not been edited by NDTV staff and published from a syndicated feed.)