Connect with us

World News

Google, YouTube to stop posting ads over climate change misinformation



“Advertisers simply don’t want their ads to appear next to this content,” Google said. (file)

San Francisco:

Google on Thursday said it would no longer post ads with misinformation about climate change on its search engine or global video-sharing platform YouTube.

The new policy for Google advertisers, publishers and YouTube creators will prevent the platform from helping to make money from content that “contradicts the well-established scientific consensus about the existence and causes of climate change.”

Google said in a post that it contains online content that refers to climate change as a hoax or a scam, or is denying the world’s temperature and human activity is contributing to the problem.

“Advertisers simply don’t want their ads to appear next to this content,” Google said.

“And publishers and creators do not want ads promoting these claims to appear on their pages or videos.”

The Internet giant said the policy change is in line with the company’s efforts to promote sustainable practices and combat climate change.

“Google’s important decision to monetize climate misinformation could turn the tide on the climate denial economy,” said Fadi Koran, director of the NGO Avaaz Campaign.

“For years, climate misinformation has confused public opinion and hindered immediate political action on climate change, and YouTube has been one of their weapons of choice.”

Koran urged other online platforms to follow Google’s lead and stop funneling money to those who reject climate change denials.

Social networking giant Facebook, Google’s biggest competitor in the digital advertising market, tries to curb climate misinformation on its platform, but it has no such ad ban.

Social media platforms are regularly accused of promoting content that provokes strong emotional reactions to engage users so that platforms can make more money from ads, even if the content does harm.


Copyright Indian Lekhak Limited 2021. All Rights Reserved