Gucci partners with star designer Alessandro Michele

Gucci partners with star designer Alessandro Michele

The report states that Mitchell stepped down after being asked for a creative revamp to restore the brand’s luster.

Paris:

Italian designer Alessandro Michele left Gucci on Wednesday, where he has seen sales rise to the fashion powerhouse since 2015 but has seen his star fade in recent seasons.

“Gucci announced today that Alessandro Michele is stepping down as creative director of Gucci,” said French conglomerate Kering, which owns the Italian house.

It said that he “has played a fundamental role in making the brand what it is today through his tremendous creativity”.

Mitchell said in the same joint statement: “There are times when paths diverge because we may each have different perspectives.”

Kering stated that Gucci’s design office would “continue to drive the direction of the house until a new creative organization is announced”.

Industry bible Women’s Wear Daily said earlier Wednesday that Mitchell was leaving after being asked to orchestrate a creative revamp to restore the brand’s luster.

With her bookish chic looks and vintage mashups that harken back to the 1970s and ’80s, Mitchell has helped turn the once flagging house into a white-hot success, attracting a new generation of fans with her anti-establishment vibe. helped.

Mitchell also joined a handful of other designers by announcing in 2021 that the number of annual shows would be reduced from five to just two, saying that “the clothes should have a long life” and that her future collection would be “seasonless”.

Sales were also boosted by the 2021 Ridley Scott-directed “House of Gucci” movie starring Lady Gaga and a host of Hollywood A-listers.

But according to WWD, enthusiasm among industry insiders was starting to wane, with Kering CEO Francois-Henri Pinault eager for a quick turnaround at the helm.

Pinault wished the designer “a great next chapter in his creative journey”.

“The road that Gucci and Alessandro walked together over the years is unique and will remain as a classic moment in the history of the house,” he said.

Financial analysts at brokerage firm Bernstein previously said in a research note to clients: “Gucci is suffering from brand fatigue and Alessandro Michele has been doing the same for the past seven years.”

“Institutional investors agree that a fresh approach is needed to relaunch the brand,” said analysts at Royal Bank of Canada.

(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)

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