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meta? horizon? FB? Industry estimates from Facebook’s name change report

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A report said that Facebook Inc. plans to change its corporate name.

Reports that Facebook Inc. plans to change its corporate name have led to a flurry of speculation online as industry followers rush to file their estimates.

Suggestions on Twitter included simple suggestions like “Fb” and “Return to Facebook”. The Verge, which reported the plan on Tuesday, said the new name may have something to do with “Horizon,” after the virtual reality platform the company is developing. It would be for Facebook CEO Mark Zuckerberg’s ambition to eventually become better known for his metaverse – referring to the modern proposition that the next evolution in online connectivity would be people living, working and interacting in an immersive virtual world – – Compare to your social networks.

“Meta” is another claimant put forward by the company’s former civil integrity chief Samidh Chakraborty, among others. The web address meta.com currently redirects to meta.org, which is home to a biomedical research discovery tool developed under the leadership of the Chan Zuckerberg Initiative, co-founded by the Facebook CEO. This suggests that Zuckerberg is looking to secure the last name for a Metaverse firm over any other contenders.

The rebranding will aim to restore Facebook as a metaverse company, The Verge said, with marquee apps and services such as Facebook, Instagram and WhatsApp likely to retain its branding under a new basic structure that Google and Not contrary to the practice by his parents. Inc. Facebook declined to comment on the report.

Several factors support the meta idea: Silicon Valley firms favor abbreviated domain names as a mark of reputation, with Alphabet calling abc.xyz home. Any company named Meta will be able to claim the word “metaverse” and not the generic descriptor as it currently is.

In 2017, the Chan Zuckerberg Initiative acquired Meta, a company that developed artificial intelligence techniques for searching scientific papers. It now resides on meta.org. A separate augmented-reality startup by the same name was sold in 2019 to a buyer called MetaView, which planned to develop an AR headset. Its website is metavision.com.

Facebook plans to announce the name change by October 28, The Verge said.

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