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Tim Cook’s Staff Memo to Apple Employees



Steve Jobs died in October 2011 at the age of 56.

On the 10th anniversary of the death of Steve Jobs, Apple Inc. CEO Tim Cook told employees that the visionary co-founders would be eager to see what the company develops next.

The comments, in an internal memo obtained by Bloomberg News, came on Tuesday, along with the company’s other efforts to celebrate the anniversary. Apple replaced its homepage with a tribute to Jobs and published a letter from Jobs’ family. Cook also posted a video of Jobs on his Twitter account.

Here’s Cook’s full email to employees:


Today is the 10th anniversary of Steve’s passing. It is a moment to celebrate his life and reflect on the extraordinary legacy he left behind.

Steve believed that “people with passion can change the world for the better.” This is the philosophy that inspired him to create Apple. And it lives in us today.

Steve was many things: brilliant, funny and intelligent, a husband, a father, a friend, and of course, a visionary. He challenged us to see the world not for what it is, but for what it could be. And he has helped so many people, myself included, to see the same potential in myself. Not a day goes by when I don’t think about him.

This year, like any other, we are reminded that our products have had a profound impact on the world. I feel so fortunate that we spend our days creating wildly innovative tools that connect people, inspire them to think differently, and empower them to make their dent in the universe as well. This is just one of the many gifts that Steve has given to all of us.

I wish Steve was here to see how his spirit lives on in all your wonderful works. But above all, I wish he could see what you do next. Steve once said that his proudest achievements are those that are yet to come. He spent every day imagining a future that no one else could see and worked tirelessly to bring his vision to life.

Steve was a prodigy, but he taught us all how to climb. I miss him, and I will always cherish him.


Jobs died in October 2011 at the age of 56, two months after stepping down as CEO and appointing Cook as his replacement.

Cook, now 60, could remain in his current role until at least 2026, depending on share payouts and other factors, and the company’s management includes several potential successors.


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