Toblerone will have to omit “Switzerland” from its packaging because the mountain-shaped chocolate will no longer be produced exclusively in its country from 2023.
Founded in 1908 at the Tobler family factory, Triangular chocolate is produced in Bern in the heart of the Alpine country.
But US food giant Mondelez International, the brand’s owner, said Toblerone would open a new production line in Slovakia by the end of the year “to respond to growing demand”.
Mondelez International told AFP in an emailed statement that it was continuing to invest in the Bern plant.
The launch of a production line in Slovakia, where Mondelez also produces Milka and Suchard chocolates, will “unlock significant potential” at the Bern site, which will eventually allow “millions of additional bars to be made”, Mondelez said.
“For legal reasons, the changes we are making to our production require us to adjust our packaging to comply with Swiss law, in particular the removal of the word ‘Switzerland’ from the front of the packaging, The company said.
Toblerone produces seven billion chocolate bars annually, 97 percent of which is exported to 120 countries. They are ubiquitous at airport duty-free shops.
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