After last week’s violence in the US Capitol, Alphabet Inc.’s Google will stop political ads on all of its platforms until at least January 21, according to an email from advertisers seen by Reuters.
The email states that the action “took place after the unprecedented events of last week and before the upcoming presidential inauguration,” which takes place on 20 January.
In a statement, Google said it would “temporarily pause all political advertisements in the US Capitol except for any advertisements referencing impeachment, inauguration, or protests.”
The move, to take effect on Thursday, will be no exception for news organizations or merchants running ads.
On December 10, Google lifted a temporary ban on election-related advertisements that went into effect after voting stopped in the November US presidential election and aimed to prevent misinformation and other abuses on its platforms.
Facebook Inc. also stopped political ads after the November 3 election, with only brief ads surrounding the US Senate election in Georgia earlier this month.
A Google spokesperson said the company had been employing a limited version of its “sensitive event” policy since the US Capitol 6 storm by supporters of President Donald Trump, which meant that those referring to political violence in the Capitol Advertisements were not allowed. .
The policy seeks to restrict material that is potentially meant to capitalize on events such as public health emergencies or natural disasters.
In the email, which was first reported by Axios, Google reminded its policy against advertisers against advertisements promoting hate or violence. “Looking at the events of the past week, we are extremely cautious about applying to any advertisement that crosses this line,” he said.
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